Etheria

Custom software for businesses of any size

Any process in your business can become software.

Quotes, orders, production, approvals, stock, invoicing. Show us how work really happens; we build the system that runs it, rules and exceptions included.

See what manual work costs you

30 minutes · with a senior analyst · no obligation

A whiteboard covered in sticky notes and arrows next to a tablet showing the same process as a tidy diagram
Fixed-price proposal
example
Quotes and approvals flow
Fixed price, no surprises
Progress you can seeTheodor Istratescu, founder of EtheriaTheodor, founder
  1. Week 1demo
  2. Week 2demo
  3. Week 3demo
  4. Week 4demo
  5. Launch
  1. Fast
    Live in weeks, not months.
    You see real progress in a demo every week.
  2. Done right
    Senior specialists check every piece.
    AI does the repetitive work, never unsupervised.
  3. The right price
    Fixed before we start, 40–50% below agencies.
    Not working as agreed? 100% of your money back.

Etheria is a custom software service based in Bucharest, part of Theta One Digital. Senior system analysts plan and check, AI builds, and you get a system built around your business at a fixed price, in weeks, with a 100% money-back guarantee.

You know you need better tools.

Every road you’ve tried looks risky.

The agency quote

You ask for a simple system and get a six-month plan and an invoice with too many zeros. Most of it pays for meetings, managers and offices, not your software.

The freelancer gamble

Cheaper, until they vanish mid-project. No documentation, no handover, nobody else can continue the work. You’re back at zero, minus the deposit.

The one-size-fits-all subscription

Ready-made apps make you work their way. You pay monthly, forever, for something that half fits, and the rest still lives in Excel.

So most companies wait. And they pay for waiting twice: once in salaries for manual work, and again in the clients who leave for competitors that already digitalised, answer faster and simply work better.

See what waiting costs you

How it works

How a project works

One senior system analyst owns your project, from the first call to handover. Whenever we can, they come from your industry: they already know how a business like yours works, so the conversation goes straight to the point. Four steps, no surprises.

  1. 1

    We listen

    Human

    A senior system analyst sits down with you and maps how your business actually works, in your words. No tech talk. The call is free and puts you under no obligation.

    Your effort: 30 minutes.

  2. 2

    Your offer in 48 hours

    Human + AI

    Within 48 hours of the call you receive a plain-language proposal: what we build, when it goes live and exactly what it costs. Fixed price, no surprises. It does not move once we start.

    Your effort: one decision.

  3. 3

    We build, you watch

    AI, supervised

    AI builds to the plan under constant senior supervision. Every week you see a live demo of working software, not a status report.

    Your effort: 20 minutes a week.

  4. 4

    Humans check, then hand over

    Human

    Before anything reaches you, the analyst tests every screen by hand and the senior tech lead reviews the code. Then you get the keys: code, documentation and 3 months of included support.

    Your effort: use it.

Cheaper, faster and better?

Here’s the honest math.

When an agency quotes €100,000, you’re not paying for code. You’re paying for juniors learning on your project, managers coordinating the juniors, and the office they all sit in.

We work differently. A dedicated project team uses the Etheria AI workflow to write the code, run the tests and document both the plan and the final result. The people understand your business and your workflows and decide what the right solution is. The AI follows their instructions and does the heavy lifting.

You pay for senior expertise, not junior hours. That’s the whole trick. There is no other trick.

Weeks, not months

AI works around the clock. Your project never waits in a queue behind someone else’s.

40–50% below agency quotes

No juniors, no middle managers, no overhead on your invoice.

More testing, not less

Automated tests run on every change, far more often than any manual QA team could.

What we build

What could this look like in your business?

Buyers don’t think in “software”. They think in problems. Here are the six we solve most often.

Replace the spreadsheet chaos

One system where orders, clients and stock live together, instead of 14 Excel files only one person understands.

A portal for your clients

Customers place orders, check status and download invoices themselves, without calling your team.

Paperwork on autopilot

Invoices, offers, contracts, reports: generated automatically instead of typed by hand.

Your tools, finally talking

Accounting, online shop, warehouse: connected, so nobody re-types data between them.

Your numbers, live

A dashboard with today’s sales, stock and cash. Not last month’s, in a report someone had to assemble.

Bookings and scheduling

Appointments, deliveries, shifts: organized automatically, with reminders.

If your team does it by hand today, we can almost certainly automate it.

“Is software built with AI safe?”

Fair question. Here is the answer.

In our process, AI is a power tool, never the decision-maker. Think of a workshop with the best machines: the machines make the work fast and precise, but a master craftsman decides what gets built and inspects every piece.

Two human checkpoints. Two automated ones. Nothing reaches your business without passing all four.

  1. 01Human check

    People set the need, the solution and the plan

    A senior system analyst and a senior tech lead define the business need, the solution design and the implementation plan, and approve all of it before the AI starts building.

  2. 02Automated check

    Built and tested piece by piece

    AI builds the app one piece at a time. For every piece it runs tests and validations and checks that the app still works, every single time, before that piece reaches our internal testing environment.

  3. 03Automated check

    Continuous security scanning

    Every piece we build goes through IT security and vulnerability scanning, continuously, not just at the end.

  4. 04Human check

    Tested by hand, code reviewed

    The senior system analyst tests every delivered piece by hand, and the senior tech lead reviews the code behind it.

Results

Real projects, real clocks.

Two recent deliveries: one simple, one hard.

Booking system · Low to mid complexity

DiggyParty: live in one week

DiggyParty’s way of running events didn’t fit any off-the-shelf booking tool. We built one around how they actually work: developed and fully tested in 6 days, accepted and live in production one week later.

Built and tested in 6 days
Live in production in 1 week
Visit diggyparty.ro
Regulatory platform · High complexity

Calculeaza Emisii: four months, not a year

A marketplace of applications for the carbon market: companies subscribe to tools that calculate CO₂ emissions and EU and local levies like the CBAM tax. Heavy regulation, large volumes of data, complex business logic. A competing agency quoted 9–12 months.

Delivered in 4 months
9–12 months quoted elsewhere
Try the free simulator
Theodor Istratescu, founder of Etheria

A note from the founder

Why I built Etheria.

I spent ten years as an employee and a freelancer, in product companies and in consultancies, on dozens of projects across very different industries. Everywhere, the same conclusion: the process for building software is sound, but the execution, the actual development, eats 70–80% of a product’s time and cost.

When AI arrived, I realised we could build a tool that automates exactly that part: fast, AI-assisted planning, then development carried out by AI strictly to the plan, supervised and checked by people at every step. That is how Etheria was born.

I believe AI is a tool that helps us deliver more, faster and better. I believe just as strongly that human experience stays essential: for understanding a business and its processes, and above all for deciding what the solution should look like. If you have been putting digitalisation off, let’s talk. The first call costs you half an hour.

Theodor Istratescu
Founder, Etheria · ThetaOne Digital

Guarantee

We carry the risk. You keep the upside.

Every Etheria project comes with the same five promises, in writing.

  • Fixed price before we write a line of code

    Agreed upfront in a plain-language proposal. No surprises: it does not change once we start.

  • A live demo every week

    You see real, working progress. Not a status report.

  • 100% money-back guarantee

    If the delivered system doesn’t work as we agreed, you get every euro back. No arguing, no partial refunds.

  • You own everything

    Code, documentation and intellectual property transfer to you on delivery. Any developer can continue.

  • 3 months of hypercare included

    After launch we monitor, fix and fine-tune at no extra cost.

There is no reason left to wait. The risk of trying is zero. The cost of waiting is on the calculator.

Calculate the cost of waiting
ROI calculator

What is manual work really costing you?

60 seconds. 6 questions. One number: what manual work costs your company every year, and how fast a custom system pays for itself. No email required.

Calculate the costFree · No sign-up · Results in 60 seconds
21%
of work hours lost to manual tasks
€18K
average annual waste per manual-work employee
4.2×
return on digitalisation in year one
<8 mo
typical payback for SME automation

Industry averages

Your options, side by side

The honest comparison we’d want to see if we were the ones buying.

Swipe sideways to compare

Etheria compared with a traditional agency, a freelancer and an off-the-shelf app
CriterionEtheriaTraditional agencyFreelancerOff-the-shelf app
PriceFixed, no surprisesHigh, often open-endedLow, but unpredictableMonthly, forever
SpeedWeeksMonths to quartersDepends on one personInstant, but generic
Fits your businessBuilt around your processEventuallyMaybeYou adapt to it
If it doesn’t work as agreed100% money backYou still payYou still payYou keep paying monthly
Who owns itYou. Code, docs, IPUsually you, eventuallyOften unclearThe vendor
If someone leavesDocumented, anyone can continueTeam churn mid-projectProject diesLocked in
After launch3 months of hypercare includedNew contractGoneTicket queue

FAQ

Questions we hear every week

Yes, because nothing ships on AI’s word alone. Every project passes four checks: a senior system analyst and a senior tech lead set the need, the solution and the plan before the AI starts; every piece the AI builds is tested and validated automatically, every time; every piece goes through continuous security scanning; and at the end the analyst tests each piece by hand while the tech lead reviews the code.

Find out what’s possible.

It costs you 30 minutes.

Book a free call. We talk about your business in plain language, and you leave knowing what could be built, how fast and roughly what it would cost, whether or not you ever hire us. No jargon. No pressure.

You’ll talk to a senior system analyst, not a salesperson. You pick the time slot that suits you.