Cookie policy
Last updated: 16 September 2026
Cookies are small files a website stores on your device. Some are needed for the site to work. The rest only exist if you allow them, and you can change that decision at any moment.
Your choice comes first
Nothing in the measurement or advertising categories below loads until you say yes. Refusing is one click, in the same place and the same size as accepting, and the site behaves exactly the same either way. There is no wall, no nagging, and no penalty for saying no.
To change your mind, use the Cookie settings link at the bottom of any page. Turning something off stops it loading immediately and deletes the cookies it set under our own domain. Cookies that Google, Meta, TikTok or LinkedIn set under *their* domains can only be removed by your browser, which is what the last section of this page is for.
Strictly necessary
These do not ask for permission, because without them the site cannot do what you asked it to do. They are first-party, and nothing about them is shared with anyone.
| Name | What it does | Type | Lifetime |
|---|---|---|---|
| etheria_consent | Remembers what you allowed here, so you are not asked on every page | Local storage, first-party | 12 months |
| Vercel security | Protects the site against automated abuse and keeps requests balanced | Cookie, first-party | Session |
| Cloudflare Turnstile | Checks that a booking comes from a person, not a script. Loads only on the booking form; sets nothing on this site’s domain | Third-party (challenges.cloudflare.com) | Session |
Measurement
These tell us how many people read a page and where they give up. They are useful, not essential, so they are off until you allow them.
| Name | Set by | What it does | Lifetime |
|---|---|---|---|
| _ga, _ga_* | Google Analytics | Tells one visitor apart from another and groups their page views into a visit | 2 years |
| _gid | Google Analytics | Same purpose, over a single day | 24 hours |
We also use Vercel Analytics and Speed Insights, which measure visits and page speed without any cookie. They identify a visit through a value that is hashed and changes every day, so it cannot follow you between days or across other websites. Because nothing is stored on your device, they run without consent, under our legitimate interest, and you can object to them by writing to us.
Advertising
We advertise on Google, Meta, TikTok and LinkedIn. These let us see which ad led to someone booking a call, and let us show ads to people who have already visited. They are off until you allow them, and they are never loaded in the meantime.
| Name | Set by | What it does | Lifetime |
|---|---|---|---|
| _gcl_* | Google Ads | Links an ad click to a booking, so we know which ad worked | Up to 90 days |
| _fbp | Meta | Identifies a browser for ad measurement and audiences on Facebook and Instagram | 3 months |
| _ttp | TikTok | Identifies a browser for ad measurement on TikTok | 13 months |
| li_fat_id, lidc, bcookie, UserMatchHistory | Identifies a browser for ad measurement and audiences on LinkedIn | Between 1 day and 12 months |
Controlling cookies in your browser
Every browser can block or delete cookies on its own, under Settings, usually called Privacy. That works for all sites at once, but it is blunt: blocking everything can break sites that need cookies to log you in. The settings on this page are the precise version of the same control.
Where to read more
Who we are, how long we keep things, and what you can demand from us are all in the privacy policy. This page is kept in step with it, and both carry the date they last changed.